CV
Professional with a Business Management Master Degree from EADA (High Direction and Management School) and a Bachelor degree in Communications and Advertising. During my career I have acquired working experience in strategic communications and public relations for private and public workplaces. In addition, I have worked and studied different countries (Colombia, Spain, France), where I learned and mastered diverse languages and cultures. I am of capable defining corporate communications and public matters projects, proactive, interested in team building and result oriented. Creative, and with managerial skills to maximize results within time limits and budgets. Highly Leveled relations with stakeholders and ability to create strategic alliances. Interested in communications, public affairs and social change.
Specialties: integrated marketing management, brand management, client management, external communications, public relations, public affairs, project management, segmentation and market research.
- Public Relations 80%
- Media Planning 90%
- Advertising 85%
- Critical Thinking 90%
Professional Experience
Marketing Coordinator – AC Hotel Marriott Ambassadeur
Antibes-Juan les Pins, France – 06/2012 to 12/2012
Manage marketing and communications activities of the hotel with a monthly budget of 10.000 Euros and a direct supervision of a team of people. Brand management, public relations, Brand positioning, advertising and event organization.
Achievements:
Creation and implementation of training sessions for hotel employees to complement their preparation for client service.
Periodical implementation of market research to identify the clients needs inside the hotel in order to create loyalty campaigns.
Development and launch of marketing campaign (B2B), printed and digital, that helped to consolidate new strategic alliances with different touristic organizations in the region as well as to increase a customer base in a 15%.
Launch of 5 internal communication and promotional campaigns that allowed a 5% increase on sales in the food and beverage department.
Junior consultant – Burson-Marsteller (Multinational consultancy firm of communications)
Bogotá, Colombia – 05/2010 to 09/2011
Responsible of the implementation of external communications/public relations of Accenture (outsourcing), Sesame Workshop (ONG) and Goodyear (transport) with media, governmental and non-governmental organizations, key opinion leaders. Event organization, client relationships and suppliers, budget management and audience research.
Achievements:
Creation of the concept of communications strategy of the organizations to create a coherent alignment with corporate strategy, customer satisfaction and loyalty.
Consolidation of strategic alliances between the clients and other institutions in order to create a competitive advantage and a cost reduction in marketing activities.
Launch of Goodyear’s Social Responsibility program in 2011, where 1.000 drivers were benefited and the brand increased its positioning among key audiences.
60% increase of brand visibility in national and specialized media for Accenture and Plaza Sesamo, helping to strengthen Brand positioning among key audiences.
Analyst– Dattis Comunicaciones (Colombian consultancy firm of communications)
Bogotá, Colombia – 01/2009 to 03/2010
Responsible of the implementation of external communications/public relations activities of La Federación Nacional de Cafeteros (Organization), Telefonica (Telecommunications), Swiss Re (Insurance), Diageo (FCG), Nestlé (FCG), Mexichem (Chemicals), Proquinal (Plastics). Event organization, supplier’s supervision and exploratory research of audiences.
Achievements:
Development of exploratory researches for new potential clients. This researches helped to increase client portfolio and sales in a 2%.
Communications management for the launch of Nestle’s CISCO program, which generates energy for the plant by using coffee, wastes, improving disposal water quality and reducing wastes sent to the landfill, as a result having a good impact on the community.
5% to 8% increase in the purchase intention of the products after implementing the communications activities.
50% increase of brand visibility in national and specialized media for Swiss Re and Mexichem, helping to strengthen Brand positioning among key audiences.
Education
SKEMA BUSINESS SCHOOL & PMI – 01/2013 – 06/2013 – Paris, France
Exchange program on Project Management and PMI certification
No.27 on World Ranking as a one of the best Management Schools by Financial Times
EADA – ESCUELA DE ALTA DIRECCIÓN Y ADMINISTRACIÓN – 10/2011 – 09/2012 – Barcelona, España
International Master in Business Administration
No. 37 on World Ranking as a one of the best Management Programs by Financial Times
Colfuturo Scholarship 2011 and ICETEX scholarship 2011
PONTIFICIA UNIVERSIDAD JAVERIANA – 07/2004 – 05/2009 – Bogotá, Colombia
Bachelor in Communications and Advertising
6/120 among all the students from the class
SANTA FRANCISA ROMANA SCHOOL – 07/1991 – 06/2004 – Bogotá, Colombia International School
4/55 among all the students from the class
Other Education
COMPLUTENSE DE MADRID – 07/2008 – 08/2008 – Madrid, Spain
Course in Psychology and Creative Advertising
Skills
Interpersonal: Creative, team oriented, enthusiastic and sociable. Assertive team leadership.
Professional: Strong writing, editing, and proofreading skills, extensive experience with client management and strategic planning, dexterity with logistics and event production, and efficient work-flow management.
IT: Microsoft Office suite, Corel Graphics
Languages: Spanish [Native speaker], English [High], French [Basic]
Achievements: Best Pan-American player of Ultimate Frisbee tournament in 2008 – Medellin, Colombia
4 year unique supplier for all the beverages of the National Ultimate Frisbee Tournaments.
Associations: Project Management Institute (PMI), Federation Flying Disc France (French Ultimate Frisbee Association), Internations